| Where
would we be without the Brownie Camera? Photography
came to the masses in a way that created a method whereby
anyone could become a photographer. Suddenly everything
around us became a target for this new vocation called
Industrial Design. From our cars to our refrigerators,
to the refreshments in our refrigerators, to our toothpaste
container. All the "things" we touch and
use on a daily basis became mass - and with mass marketing
techniques attached. Advertising, branding, the desire
to have the same do the same created a culture of shoppers
and why not? We could afford it and we could own it.
Sears
brought affordability and accessibility
to every area of the USA with its mail-order
catalog. Multi-brand stores like Walmart,
Kmart, and Target have brought mega-stores
to our neighborhoods. The internet has
brought shopping to our bedrooms 24 hours
a day.
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